joe hartley
copywriter
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Bullsh*t-Free EGGS

For years, the egg industry had been using the term “Cage-Free” to dupe well-meaning egg lovers into buying the same old factory-farmed eggs they were actively trying to avoid. So we called bullshit on “Cage-Free.” Because when you do things the right way (like Vital Farms does), there’s no need for deception. (AD: Josh Stolz)

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 Award: Effy

Press: AdAge, Modern Farmer