Tommy John was an upstart underwear brand with a mission to right the wrongs of decades of poorly designed men’s underwear. This is their eulogy to the not-so-subtle art of male adjustment.
We created some new terms and entered them into the modern lexicon via Urban Dictionary. This particular experiment wasn’t a huge success, but one of the entries has like 10 likes, so it wasn’t a complete failure, either.
Recognition: Adweek Ad of the day, Creativity Pick of the Day