joe hartley
copywriter
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Tommy John - The Big Adjustment

Tommy John was an upstart underwear brand with a mission to right the wrongs of decades of poorly designed men’s underwear. This is their eulogy to the not-so-subtle art of male adjustment. (AD: Taryn Kealani)

We created some new terms and entered them into the modern lexicon via Urban Dictionary. This particular experiment wasn’t a huge success, but one of the entries has like 10 likes, so it wasn’t a complete failure, either.

Recognition: Adweek Ad of the day, Creativity Pick of the Day