joe hartley
copywriter
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Tommy John x Kevin Hart

Kevin Hart isn’t just a spokesman for Tommy John. He’s an investor.

Kevin Hart is the hardest working person in showbiz. When he became part owner of Tommy John, he became the hardest working man in the underwear biz, too. (AD: Jimmie Blount)

 
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Here’s the case study, if you’re into that sort of thing.

 

Press: GQ, AdAge, Adweek, FastCo, Essence

Award: Glossy Awards - Influencer Campaign